Kewda is also known as ” Pandanus Odoratissimus ” and is also called as king of Orissan fragrant flowers. Kewda incense has a very sweet fragrance and it’s more enchanting. Burning Kewda incense gives a soothing and pleasant effect to the brain nerves which gives you a calm and soothing effect. The Kewda incense is burned in religious ceremonies and festivals to worship the deity and to purify the area when contacting with the diety. Incense which is associated with the deity is often burned both as an offering and show of respect for the deity and also to help the practitioner make a connection with the deity. Kewda Incense attracts specific aspects of God (Deities) and thus generate Divine consciousness (Chaitanya).