Crafting India's finest fragrances since 1956 — rooted in tradition, refined for modern living
In 1956, P. Venkata Subbaiah Setty founded Sri Srinivasa Agarbathi Company in Chintamani, near Bengaluru — driven by a devotion to traditional incense craftsmanship. A year later, his elder son P.V. Jayaramaiah Gupta relocated the business to Bengaluru and transformed it into Balaji Agarbathi Company, expanding its expertise and reach across India.